Lead Product Manager · Australia · Remote
A decade turning fuzzy problems into commercial outcomes across healthcare, fintech, mobility and AI — from 0→1 startups to a $490M enterprise portfolio. I move from strategy to working software without losing the commercial thread.
Ask my AI anything — it knows the whole story
Trusted by teams at
10+
yrs building digital products
$490M
enterprise portfolio led, 5 squads
+164%
Net Promoter Score (28→74)
0→10k
users, idea to acquisition
Selected Work
Bupa Optical & Hearing
Rebuilt the digital channel for 49 stores — from appointment flow to e-commerce — until digital wasn't supporting the business, it was driving it.
78%
of revenue growth driven by digital, across 49 stores
Medibio / Australia's Biggest Mental Health Check-in
From a blank page and a hard problem to a launched product, a growing user base, and an acquisition.
0→10k+
users in 2.5 years, idea to acquisition
Cuttable
Repositioned the product and cut time-to-value from weeks to hours — the market opened up almost overnight.
Weeks→hrs
time-to-value for new customers
The Builder
Ten years of strategy, discovery and team leadership taught me to spot the right problem. The newer part is that I can go and build a working answer myself — AI prototypes, RAG systems, agentic engineering.
How I Work
Strong opinions, loosely held. I form a clear point of view from incomplete data, operate in the grey — then update fast as evidence sharpens the picture.
People commit to decisions they can see the reasoning behind. I make the why visible — the customer, the data, the trade-off — so teams align through understanding, not compliance.
Decide what matters and cut the rest. A team that knows the one thing it is optimising for moves faster than one hedging ten.
The elegant solutions to hard problems rarely live in one head. They come from diverse people under a shared mission, challenged safely. I build that, then get out of the way.
Ian has a rare ability to translate a bold vision into a clear, omnichannel roadmap — and then deliver it. He brought real ambition and clarity to our digital strategy, worked seamlessly across the business to secure funding and priorities, and led his team through genuine uncertainty to record results. Curious, strategic and always focused on continuous improvement — I'd recommend him for a product leadership role without hesitation.
About
I've spent more than a decade at the intersection of customer, technology and business — across health, fintech, mobility and AI, from scrappy startups to a $490M enterprise. My background in software and psychology is the unfair advantage: I read behaviour, motivation and bias as fluently as I read a funnel, which is why the products I work on tend to feel obvious once they ship.
What sets me apart is range. I can set a strategy a board will fund, then open an editor and build the prototype that proves it. I'm a generalist by design — equally at home in a roadmap, a research session, or a codebase.
Outside the screen I'm a dad and husband on the NSW coast. I'm into cold water, breathwork, bushcraft and sustainable food. I spent seven years as a lived-experience educator with Beyond Blue and mentored Indigenous students through AIME — both taught me more about people than any framework has.
Ready When You Are
Always up for a good conversation about product, data and AI.
Open to senior and lead product roles with exceptional teams — the ones reinventing how they work faster than the market shifts, and exacting about what they ship. Selective fractional work too.