Case file · Startup · HealthTech · 0→1
Subject: Medibio / Australia's Biggest Mental Health Check-in · Product Manager · 2016 — 2018
Took a mental-health idea from 0 to 10,000+ users
Outcomes · entered into evidence
Challenge
A clinical insight and an idea — but no product, no audience, and stigma as the core barrier to people ever engaging.
Approach
- Built a psychometric check-in from clinically validated, open-source instruments.
- Co-created "Australia's Biggest Mental Health Check-in" — a national campaign engineered to drive reach and reduce stigma.
- Led end-to-end delivery — UX, statistical modelling, content, fulfilment and reporting.
- Converted the check-in into a revenue-generating corporate wellbeing program.
The story
The hard part was never the questionnaire — it was stigma. So the product became a campaign: a national moment that made checking in on your mental health feel normal. Ten thousand people later, it was a company.
Artifacts
National campaign · 2017
Australia's Biggest Mental Health Check-in
10,000+ check-ins · one national moment
Participant report · sample
Plain language
How you're travelling, in plain words.
94% would recommend · reconstructed sample — real reports are private
Don't just read about it — Try the interactive rebuild — How Are You, Really?
Try it live →The pattern, proven